Privacy Policy

Last updated: 7/11/2026

WhiteKurti (“we,” “us,” “our,” “WhiteKurti,” “Company”) operates the website whitekurti.com (the “Site”), through which we sell women’s ethnic wear including kurtis, kurta sets, suits, dresses, sarees, and co-ords.

This Privacy Policy explains what personal information we collect when you visit or shop on our Site, how we use it, who we share it with, and the choices you have. By using the Site, you agree to the collection and use of information in accordance with this policy.

If you have any questions, contact us at [insert support email] or through our Contact Us page.

Information We Collect

a) Information you give us directly

Account details: name, email address, phone number, password, when you register via My Account
Order & shipping details: billing and shipping address, phone number, order history, when you place an order or checkout
Payment information: we do not store your full card, UPI, or bank details. Payments are processed securely by our payment partners (Razorpay, and applicable card networks like Visa/Mastercard); Cash on Delivery (COD) orders are also supported
Communications: any information you provide when contacting customer support, leaving product reviews, or submitting queries
Newsletter/marketing sign-up: your email address when you subscribe for offers, new arrivals, or the “Get 10% Off” discount

b) Information collected automatically

Device & usage data: IP address, browser type, device type, pages visited, time spent, referring URLs
Cookies and similar technologies: used for cart functionality, login sessions, remembering preferences, and analytics (see Section 6)

c) Information from third parties

Payment confirmation and transaction status from our payment gateway partner(s)
Delivery/shipment tracking updates from our courier/logistics partners

How We Use Your Information

We use the information we collect to:

Process and fulfil your orders, including payment, packing, shipping, and delivery
Create and manage your account, and let you track orders
Communicate with you about your order, including confirmations, shipping updates, and returns (per our Shipping Policy and Returns & Support)
Send you marketing emails, offers, and new arrival updates, only if you’ve opted in (e.g., via newsletter sign-up), and let you unsubscribe at any time
Improve our Site, products, and customer experience
Prevent fraud, abuse, and unauthorized transactions
Comply with legal and tax obligations

How We Share Your Information

We do not sell your personal information. We share it only as needed to run our business:

Payment processors (e.g., Razorpay) — to securely process card, UPI, and other online payments
Courier & logistics partners — to deliver your orders and provide tracking
IT & hosting providers — who store and maintain our Site and data on our behalf
Marketing/email service providers — to send newsletters and promotional communications, if you’ve opted in
Legal & regulatory authorities — where required by law, court order, or to protect our rights, property, or safety

All third parties are required to protect your data and use it only for the purpose we’ve engaged them for.

We use cookies and similar technologies to:

Keep items in your shopping cart as you browse
Keep you logged into your account
Remember your preferences
Understand how visitors use our Site (analytics)

You can control or disable cookies through your browser settings. Note that disabling cookies may affect cart and checkout functionality.

Data Retention

We retain your personal information for as long as necessary to:

Fulfil the purposes described in this policy (e.g., processing orders, providing support)
Comply with legal, tax, and accounting obligations
Resolve disputes and enforce our agreements

Account information is retained as long as your account remains active, or as needed to comply with law.

6. Your Rights and Choices

Depending on applicable law (including India’s Digital Personal Data Protection Act, 2023), you may have the right to:

Access the personal information we hold about you
Correct or update inaccurate information
Request deletion of your account and personal data
Withdraw consent for marketing communications at any time (via the unsubscribe link in emails, or by contacting us)
Lodge a complaint with the relevant data protection authority

To exercise these rights, contact us at [insert support email].

Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information, including secure payment processing through our gateway partners. However, no method of transmission or storage over the internet is 100% secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Site is not intended for children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

Third-Party Links

Our Site may contain links to third-party websites (e.g., social media, payment gateways). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies separately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The updated version will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically.

If you have questions or concerns about this Privacy Policy or how we handle your personal information, please reach out:

Website: whitekurti.com/contact
Email: hi@whitekurti.com

This policy should be reviewed by a legal professional to ensure full compliance with India’s Digital Personal Data Protection Act, 2023, and any other applicable laws (e.g., GDPR if you ship internationally) before publishing.